Experiential Retailing 1th edition

ISBN:1563673991

ISBN13:9781563673993

Publisher:Fairchild Books

Authors:Pauline Sullivan, Youn-Kyung Kim, Youn-Knung Kim, Judith Forney, Judith Cardona Forney

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Experiential Retailing Description

Experiential Retailing 1 Edition Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
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